Marketing and Core Business Values

I've been reading lots of business books lately.  I'm enjoying them so much, I am thinking that going back to get my MBA might be a fun option!  :)

The book had a case study on the company, Zappos.

Raise your hand if you have heard of Zappos!  Yup, figured!

I love Zappos and after reading their 10 core values as published in this marketing book, I can see why:

1.  Deliver WOW Through Service
2.  Embrace and Drive Change
3.  Create Fun and a Little Weirdness
4.  Be Adventurous, Creative, and Open Minded
5.  Pursue Growth and Learning
6.  Build Open and Honest Relationships with Communication
7.  Build a Positive Team and Family Spirit
8.  Do More with Less
9.  Be Passionate and Determined
10.  Be Humble

I.just.loved.this.  Especially when thinking about my business and what I want it to represent about me.

So I wanted to share this with y'all because these core values also made me think about how I wanted them to not only be applied to my business, but my personal life as well.

Which core values in the list above speak to you?  Which core values would you add?
P